We Turn Tennis Tournaments Into Media Brands.

Content production is the heart of Servia. We install a full editorial newsroom on-site: videographers, photographers, journalists and editors work in continuous flow, from the first qualifier to championship point.

How it works

1. 01

   A dedicated videographer on site

   Present all day — filming matches, behind-the-scenes, locker rooms, player exchanges, club atmosphere, sponsors and public.

2. 02

   Off-court capture

   Player arrivals, warm-ups, physios, candid moments, flash interviews — the spontaneous content traditional broadcasters never show.

3. 03

   Daily editing

   Our editor processes the day's footage each evening: selection, light grading, sound design, FR / EN subtitles + chosen language.

4. 04

   Daily YouTube debrief

   Every day, a 4 to 8 minute magazine-format video published on the tournament's YouTube channel: results, highlights, interviews, look at tomorrow.

5. 05

   Social derivatives

   The best moments become Instagram Reels, vertical TikToks, X posts, sponsor stories — always subtitled, always platform-optimised.

Deliverables

• 1 dedicated videographer for the full tournament
• 1 subtitled YouTube video per day
• 10 to 15 vertical pieces per day (Reels / TikTok)
• Player and key-moment photos delivered every evening
• FR / EN subtitles + chosen language

Servia's performance marketing turns your tournament into a seat-filling machine. No wasted budget: every advertising euro is traced to a ticket sold.

How it works

1. 01

   Audit and strategy

   Analysis of your audience catchment, previous editions, local competitors. Quantified objectives.

2. 02

   Audience design

   Ultra-targeted Meta and Google audiences: tennis fans, past attendees, local clubs, schools, sport communities within 50 to 200 km.

3. 03

   Creative production

   10 to 20 ad creatives built to sell — not to decorate. Systematic A/B testing.

4. 04

   Distribution and optimisation

   Multi-format rollout (Reels, stories, feed, YouTube Shorts), daily bid management, budget reallocated to what converts.

5. 05

   Transparent reporting

   Live dashboard: impressions, clicks, tickets sold, cost per ticket, return on ad spend.

Deliverables

• Full documented media strategy
• 10 to 20 native ad creatives
• Meta + Google campaigns managed daily
• Weekly detailed reporting
• Final review with attributed ROAS

Selling tickets is not luck, it is a funnel. Servia builds a complete purchase journey, from first ad impression to the ticket scanned at the gate.

How it works

1. 01

   Ticketing optimisation

   Audit of your platform, UX recommendations, dedicated landing pages in multiple languages if needed.

2. 02

   Acquisition funnel

   Awareness → consideration → conversion → retargeting. Every stage tracked, every audience nurtured at the right moment.

3. 03

   Early-bird campaigns

   Early launch with time-limited offers to build a strong sales base before the tournament.

4. 04

   Local activation

   Club, school and corporate partnerships, group offers — physical relays amplified by digital advertising.

5. 05

   Final sprint

   In the last 14 days, campaign intensification, aggressive retargeting, promo codes on remaining seats.

Deliverables

• Full purchase-journey audit
• Conversion funnel installed and tracked
• Early-bird, mid-funnel and final-sprint campaigns
• Attributed sales reporting
• CRM buyer list for next editions

A sponsor does not renew out of friendship: they renew when they see the value. We turn every partnership into measurable proof: exposure, audience, recall, return.

How it works

1. 01

   Current sponsor audit

   Mapping of existing commitments, identification of under-used activation opportunities.

2. 02

   Editorial integration

   Brands woven into our daily content: interviews, debriefs, atmosphere photos, signature formats — not as invisible banners.

3. 03

   On-site activations

   Design of sponsor experiences: VIP areas, animations, photo opportunities, exclusive content for their own channels.

4. 04

   Media-value reporting

   EMV calculation per sponsor, mention capture, impressions generated, audiences reached.

5. 05

   New-partner prospection (option)

   Media kit, target brand identification, meeting booking, commercial support.

Deliverables

• Activation strategy per sponsor
• Integration across every piece of tournament content
• Individual sponsor report (EMV, reach, mentions)
• Professional media kit
• Recommendations for the next edition

Tennis content creators reach an audience traditional media no longer touches. Servia selects, briefs and coordinates the right profiles to amplify your tournament.

How it works

1. 01

   Profile selection

   1 to 5 tennis or lifestyle creators (depending on package), chosen for real engagement and audience affinity — not vanity follower counts.

2. 02

   Hosting and accreditation

   Full handling: accreditation, court access, VIP area, player access, creative brief.

3. 03

   On-site production

   Our teams capture creators inside the tournament, provide broadcast footage, facilitate player interviews.

4. 04

   Coordinated posts

   Publishing calendar aligned with tournament highlights, story validation, cross-posting on official accounts.

5. 05

   Impact measurement

   Views, engagement, new followers on tournament accounts, attributable ticket conversions.

Deliverables

• 1 to 5 creators on site depending on the package
• Full logistical coordination
• Content published on their accounts + reuse rights
• Detailed impact report

Servia runs press relations like a military operation: kits, releases, outreach, interview coordination. You become a media subject again — not just a local event.

How it works

1. 01

   Press kit

   Full kit: tournament history, player field, stakes, figures, editorial angles, HD visuals.

2. 02

   Targeted press releases

   One release per highlight: field announcement, opening, surprises, final. Segmented distribution.

3. 03

   Journalist relations

   International sport + lifestyle contact base, personalised outreach, follow-up, reminders.

4. 04

   Interview organisation

   Coordination of media requests with players and tournament, dedicated slots, equipped rooms.

5. 05

   Press review

   Daily capture of coverage, press audience measurement, final report.

Deliverables

• Complete press kit (FR / EN)
• Releases delivered at every highlight
• Journalist contact and follow-up log
• On-site interview coordination
• Final quantified press review

A premium tournament is recognisable before the first point. Servia designs the full creative direction: logo, palette, typography, templates, signage, tone of voice.

How it works

1. 01

   Visual audit

   Analysis of your current identity, benchmark of reference tournaments (ATP, WTA, Slams), recommendations.

2. 02

   Art direction

   Definition of palette, typography, photographic style, editorial grid.

3. 03

   Premium templates

   Full social-media template system: results, schedule, interviews, sponsors, stories — produced in minutes.

4. 04

   Tournament signage

   Recommendations for physical supports: banners, totems, accreditations, printed programme, court signage.

5. 05

   Brand book

   Reference document delivered to the tournament, reusable across future editions.

Deliverables

• Complete art direction
• Social-media template system
• Tournament signage guidance
• High-resolution brand book PDF
• Source files delivered